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Chapter 6 Question 4

Access www.espn.com. Identify at least 5 different ways it generates revenues.

REPORT/FINDING

ESPN.com is a website about sport worldwide. 5 ways it generates revenue are:

1. Advertising/Media Kit

As it is a website with a huge number of hits, we can expect the main revenue generated by espn.com is by advertising. There are two ways to advertise in this website. Organisation can choose budget higher or lower than 3000$. But other larger companies prefer to make partnership with espn.com to save cost and time.

22. ESPN Shop

Like other mega franchise web companies, espn.com also practices e-commerce. Among them are selling jerseys and other collectible items to sport fans throughout the worlds. Customers must sign up first to facilitate the transaction.

However, there are several other ways a customer can place order. These methods could also be used by International customers.

• Phone Orders
• Fax Orders
• Mail Orders

3. ESPN Insider Magazine


This the magazine for the avid sports fan produced by espn.com. Customers who subscribe this will receive the ESPN magazine as well as exclusive live content that could only be viewed by subscribers. But customers must register with ESPN.com first before they are allowed to subscribe this magazine. The exclusive online content enables the subscribers to view previous match and can manipulate the viewing mode at will (record, rewind, playback, etc.)

4. ESPN Books

This is where ESPN.com sells books with the major interest in sports. The books range from biographies, heart-warming stories about sport personnel’s, interviews of major sports stars, health books, knowledge books, and many more. These books are available via online purchase and as always users must register first at espn.com before purchasing. This is to make deliveries and confirmation of private information easier.

5. ESPN 360

This service is one of the best services offered by espn.com. By subscribing high speed internet
connection from affiliates of ESPN.com, customers can view sports event across the world live during the enjoy matches or sports games from the comfort of home without the hassle of buffering or loading as it is broadcasted in a high speed internet connection with the cost of a low payment. But in order to subscribe to this function, they must be using internet service providers that are affiliated by ESPN.com. It can also be viewed using mobile phones.